The reason is simple: There isn’t really anything to reinvent, and it certainly ain’t broke. What you rarely see anyone trying to improve upon-beyond perhaps paint jobs and glitz-is the spoon.
And while they’re more gimmicks than anything (for now, at least), we even have hard baits that swim by themselves thanks to their computer guts. We have plastic worms that reflect UV light. These days we have spinnerbaits with rattling crystal balls instead of blades. Pay attention to trends in fishing tackle, and you’ll notice that among lure-makers, there is a constant competition to improve upon what has already been working for many years. Learn more › Just about every predator species on the planet will smack a spoon.
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